What is your product label plan? This might seem like a minor issue amid the process of designing and marketing your new offering, but a product label is a key part of launching a successful product. Not only does a product label give your customers a first impression of the product they’re about to purchase, but it can also impact how excited they are.
Product labels and packaging are what set your product apart from the crowd. When your product has an engaging label design and packaging, you get increased selling potential out of the deal and have an easier time establishing yourself in the marketplace. Here are some key ways to label and market your new product or rebrand an existing one to give yourself an edge in a competitive marketplace:
Make sure that you have a clear message on the label
The first thing people see is usually the front of your package, so make sure that it’s easy for them to understand what your product does and why it would be useful for them. Identify yourself as a brand that cares about their needs and makes products that solve problems in their lives. You want them to know exactly why they should choose your product over any other alternative on the shelf.
Include all important information about ingredients and instructions for use
People who buy products online may not know all of the details about how these things work when they buy them, so make sure you include everything necessary for them to make informed decisions about whether or not they want this item enough to buy it! If there’s something unusual about how something works, let them know right away so they don’t end up
What Is a Product Label?
A product label is a simple tag, seal, or wrapper that you use to protect and identify your product when it’s still on the shelf or in transit. It can also be used to transmit messages about your product, so you control the first thing people see when they purchase it. What’s the most important message you want to get across for your product? That should be featured front-and-center on your product label.
You need a label that sets your brand apart from all the rest and makes it easy for people to understand what sets you apart from competitors. You don’t just want them to buy your product; you want them to buy into your brand! If they like what they see on the outside—and if they can easily understand what makes your brand special—then they are more likely to buy from you again.
In a larger sense, product labeling boosts product recognition by attaching a compelling label that will be associated with the product and industry. Think back to all the brands you have the strongest memories of – how many of them had an instantly recognizable label or branding you still remember today?
4 Broad Types of Product Labeling Approaches
Brand Labels
These are the most focused types of product labels. They want you to know the what, where, when, how, and why with as little fluff as possible. The label will focus on details like the company name, brand name, logo, trademark, and the brand’s core message. So what company will benefit the most from a no-nonsense brand label?
Think of products like fertilizer, bug spray, or nutritional supplements. No one is particularly excited to buy any of these, but they have a need for them and want to know that the product can be trusted to deliver.
Descriptive Labels
These products focus on the item’s details, including the ingredients, performance, usage information, maintenance, and similar factors. These are very detailed, businesslike ads that assume that the user knows some details about the product line already. You’ll see these ads on more technical items like tractors, computers, and power tools. These are items where those getting them to have specific needs and want to know why this is better than the alternative.
Grade Labels
These product labels focus on the quality of the item and its pedigree. If the industry has a standard, it judges products by an elite certification; these labels will put that front and center. These labels are targeted at people who are choosy about their selection and are buying from an industry with no shortage of options.
Informative Labels
Sometimes, there’s more to a product than just purchasing it and opening or starting it. This kind of label is ideal for when the next ingredient is the participation of the purchaser. Think a baking mix – the buyer’s satisfaction will depend heavily on how easy they find it to make a cake out of the mix. For this type of label, you’ll want details of the product to be alongside instructions on how to use it and what to be aware of before you do.
Key Features of Effective Labels
So what sets a quality label aside from one that will get lost in the shuffle? You want it to be clear and concise in its message but have all the information needed to make the sale. Make sure it’s engaging and uses graphics, fonts, colors, sizes, and shapes effectively without being overwhelming.
The content should convey both information about the product and the manufacturer to instill confidence that it comes from a reliable source. Finally, the branding should work for multiple products across the line to create a cohesive image that will stick in customers’ minds. Experienced graphic design companies like StickerYou can create images that are right for your product’s brand.
What’s Your Brand?
Do you know what the key selling point for your product will be? If you have a product worth selling, you want to ensure everyone knows why. Don’t be afraid to toot your own horn – this is the time to sell yourself.
The next step is to decide the ideal product labeling strategy – be it focused on brand, description, grading, or instructions. You want to emphasize the key appeal of your product. You’ll be amazed by how much of a difference a good label can make.
