Collaborating with a marketing agency can be an excellent way to achieve your business goals and reach your target audience. However, the key to success lies in your ability to work together effectively. To help you achieve a productive partnership, we’ve compiled a list of dos and don’ts when working with an agency on your strategy.

1. Do Define Your Goals and Objectives


Before you begin working with a marketing agency Toronto, you need to have a clear understanding of what you want to achieve. Whether it’s increasing brand awareness, generating leads, or increasing sales, you need to communicate your goals and objectives to your agency partner. This will help them tailor their strategy to your needs and ensure that they deliver the results you’re looking for.

2. Don’t Micro-Manage

Micromanaging your agency is a common mistake that businesses make when working with an external team. Constantly checking in, making unnecessary changes, and questioning every decision can undermine the effectiveness of the agency and impede progress. It’s essential to remember that you hired them for their expertise and experience in marketing. Trusting their judgment and giving them the freedom to do their job is crucial for success. By micromanaging, you risk stifling creativity, limiting innovation, and making the agency feel undervalued. Instead, set clear expectations, provide feedback and support, and let them take ownership of the project. This approach creates a more collaborative and productive relationship, leading to better results in the long run.

3. Do Communicate Regularly


Clear communication is essential when collaborating with a marketing agency. Make sure you communicate your ideas, thoughts, and concerns regularly, and be open to feedback from the agency. Regular check-ins can help ensure that everyone is on the same page and that the campaign is progressing as planned.

4. Don’t Be Inflexible

When working with an agency, it’s important to be open to their feedback and suggestions. While you may have a clear idea of what you want to achieve, being inflexible can limit the potential for success. Your agency has experience working with businesses like yours and may have insights that you haven’t considered. By being open to their suggestions, you can create a more effective marketing strategy that is tailored to your unique needs. Keep in mind that marketing trends are constantly changing, so it’s important to be adaptable and willing to make adjustments as needed. Being inflexible can prevent your marketing campaigns from reaching their full potential, so be open to new ideas and approaches. With a collaborative and flexible approach, you and your agency can work together to achieve your goals and drive results.

5. Do Set Realistic Expectations


When it comes to setting expectations, it’s essential to be realistic. Don’t expect immediate results or overnight success. Marketing takes time and effort, and it’s important to set realistic goals and timelines. Your agency can help you develop a realistic strategy that delivers results over time.

6. Don’t Settle for Less Than the Best

Choosing the right agency is critical to the success of your marketing campaign. Look for an agency that has experience working with businesses like yours, and check their portfolio to ensure that they have a track record of success. It’s also essential to choose an agency that shares your values and understands your business objectives.

7. Do Provide Access to Resources


Working with a marketing agency requires a collaborative effort, and providing access to resources is a crucial part of that collaboration. Your marketing agency needs to have a thorough understanding of your business, brand identity, and marketing goals to create effective campaigns. Providing them with access to relevant data, images, and branding guidelines will help them to achieve this understanding. For example, sharing customer data and analytics can help the agency to create targeted campaigns that appeal to your target audience. Providing access to your brand guidelines, such as your logo and brand colors, ensures consistency across all efforts. Additionally, giving your agency access to your website and social media accounts will allow them to stay up-to-date with your business’s activities and respond appropriately to customer interactions. By providing your agency with the necessary resources, you can set them up for success and help them to create effective marketing campaigns that meet your business’s goals.

8. Don’t Ignore the Numbers

Data is a crucial component of any successful marketing strategy, and it’s essential to use it to refine and improve your campaigns continually. When working with an agency, it’s important not to ignore the numbers they provide you with. Regular reports and analytics can provide valuable insights into the performance of your marketing efforts and help you understand what’s working and what’s not. By analyzing the data provided by your agency, you can refine your strategy and make data-driven decisions. For example, if you notice that a particular campaign is underperforming, you can adjust it or invest more resources into a campaign that is delivering results. Ultimately, ignoring the numbers provided by your agency could lead to missed opportunities, wasted resources, and ineffective marketing campaigns.

9. Do Celebrate Success


When your marketing campaigns deliver results, make sure you celebrate them. Recognize the hard work of your agency and share the success with your team. Celebrating success helps build morale and motivation, and it reinforces the value of your marketing investment.

10. Don’t Ignore Failure

Not every marketing campaign will be a success. When a campaign fails to deliver the results you were looking for, it’s important to learn from it. Work with your marketing agency to understand what went wrong and use that knowledge to refine your strategy for future campaigns.

11. Do Study and Research


It’s essential to develop a shared understanding of the systems and processes used in the business. This includes everything from project management tools to customer relationship management (CRM) systems. The marketing agency should take the time to learn about the business’s processes, so they can work more efficiently and effectively. This shared understanding helps ensure that expectations are met, and goals are achieved.

12. Don’t Shift Direction Too Quickly

Marketing campaigns require sufficient time to produce returns. Shifting direction too quickly before giving the campaign sufficient time to mature will harm the campaign’s performance. The business should allow the initial plans to be fully implemented and tested to ensure that both parties have a fair opportunity to evaluate goal achievement.

13. Do Be Transparent with Your Marketing Agency


Transparency is key when working with an agency. It’s essential to be upfront and honest about your expectations, goals, and challenges. By sharing as much information as possible, you give the agency the tools they need to create a successful marketing campaign. Transparency also means admitting when things are not working as planned or when you encounter obstacles.

Your agency can use this information to adjust their approach and keep the campaign on track. Remember that your agency is a partner, and open communication is crucial to building a strong relationship. Being transparent with your agency not only helps them do their job better but also ensures that you get the results you need.


In conclusion, collaborating with a marketing agency can be a powerful way to achieve your business goals. However, it’s important to approach the relationship with the right mindset and a clear understanding of what you want to achieve. By following these dos and don’ts, you can build a productive and successful company.