Beauty products used to be packaged in glass jars, plastic tubes, and cardboard boxes with fancy graphics. Nowadays, consumers prefer containers made from sustainable materials like bamboo, paperboard, and biodegradable plastics.
People aren’t just buying beauty products anymore—they’re also making conscious decisions about the types of cosmetic and makeup packaging used in finished products. And beauty supply wholesalers like BeautySourcing have taken note of this. By choosing environmentally friendly packaging materials, companies are sending a message to customers that they care about sustainability.
By taking advantage of new cosmetic packaging trends, brands will reach new customer segments and increase sales. In this article, I’ll share the most recent product packaging trends as well as tips on how to capitalize on them. I’m going to include examples of high-quality makeup packaging designs by major players and also look at several case studies from startups who’ve successfully incorporated packaging design into their company culture.
But environmental-friendly packaging isn’t the only hot cosmetics packaging trend. Here are the top 8 cosmetics packaging trends that will help you achieve growth in 2024.
Here are the trends in cosmetics packaging that you MUST know!
1. Hologram Labels
Holograms have been around since ancient times, and now they’re coming back in style! According to CosmeticsDesign, “Cosmetic holographic technology is being implemented across all levels of the cosmetic supply chain — from labeling, product design and manufacturing to sales distribution and consumer marketing.
A clear example of this trend is in the beauty industry, where brands are increasingly incorporating holographic pigments or foils into their products. These pigment-based materials provide a physical barrier between the ingredients of the product and the surface of the skin, offering consumers additional protection from harmful environmental factors.”
2. 3D Filament Printing
Forget about how many plastic bottles we use per day.
We spend over $50 billion on bottled water each year, and 99% of it ends up in landfills. Fortunately, researchers at Northwestern University have invented a way to create water bottle replacements using 3D printing.
In theory, 3D printing could replace the production of single-use plastics and reduce the global dependence on fossil fuels.
3. Self-Locking Packaging
You may know self-locking packaging if you’re familiar with prescription medications. Recently, these same technologies have been applied to liquid containers like personal care products and cleaning supplies.
Such secure closures allow you to pour liquids without worrying about leaks while still providing access to the cap for measuring purposes.
4. Cosmetic Pouch Packs
Pouches are gaining popularity in the beauty market – especially for powders and pressed eyeshadow palettes. But they haven’t always been out of reach to the public – until recently.
Fragrance companies have been selling small sample sizes of fragrances in actual miniature perfume pouches. Not only do they make getting scent right after purchase easier, but they keep the fragrance fresh and locked away safely while not looking messy (purse snatchers).
5. Round Bottles vs Squares & Rectangles
There seems to be a trend in cosmetics packaging towards using round bottles instead of square and rectangular ones. Many companies claim that their product will last longer if they use a round bottle. But what does science say about this?
Well, according to Dr. Lillian Lee, who published her study “Effectiveness of Container Design on Product Shelf Life” at the Journal of Food Engineering (2010) “Rounded containers are generally accepted as the most effective way to increase container volume while minimizing air entrapment.”
So, for example, if you’re looking for something that lasts longer, then try to find a bottle that comes in a rounded shape.
6. Boxes That Aren’t Boxes
This may seem weird, but what would happen if you removed the boxes completely from our makeup? We’d have a much larger surface area to pack the product onto.
Plus, there wouldn’t be any wasted space. And if we were packing mascara, the brush would actually be able to reach the corners to apply the product evenly across the entire eye lash. Another great benefit is that it makes us feel less wasteful. I mean, we’re not throwing away anything. Instead, we’re storing the empty box as a decorative piece inside of our home.
So, if you’re looking for eco-conscious beauty brands, consider checking out the packaging trends listed above. You might find that they can help you save money and time, plus give you some interesting insights.
7. Airless Wrappers
Despite having a classy style, airless packaging actually has more of a practical use. The advantages of airless packaging for product conservation extend to items that contain vitamins or organic substances.
There is also visible certainty that little to no item is harmed with such airless wrapping. As the trend for airless wrapping has increased, skincare companies have emerged to suit the requirement. Airless dispensing tools are also vital as they are designed to keep active components clean and effective in natural formulations.
8. Reusable Jars
Consumers are now inspired by ecologically beneficial solutions. The usage of disposable and reusable packaging and resources has expanded along with consumer awareness of the adverse effects of packaging waste.
Reusable bottles are increasingly being used in makeup packages in an attempt to minimize waste and increase conservation. Additionally, it reduces manufacturers costs and makes the product relatively less costly for the consumer.
Future Implications for Cosmetic Packaging
Simplicity has gained widespread popularity in recent times. Minimalist design work and packing tell customers a lot about your goods because it is a way of considering and believing that “Simple is best.” Assurance is conveyed and a lot is said about the high-quality goods inside by stylish product packaging. Consumers can have a better grasp of materials and product efficiency from transparent packaging and labeling.
In the future, simplification is anticipated to play a key role in cosmetics packaging. The market is also being driven by consumers’ present propensity for ecological Packaging. New packaging for cosmetics accomplishes two important goals at once: it promotes luxury while also being environmentally friendly.
Trends in the cosmetics packaging market are always changing!
And there you have it! These are the top 8 cosmetics packaging trends happening in the market right now! Whether it is skin care or makeup packaging, things are never set in stone. And we can’t wait to see what next year’s trends are like!
