To say that technology became a game-changer in our daily lives is an understatement. Technology made our lives easier, convenient, and efficient. It enhanced our relationships by creating an invisible bridge that allows us to stay connected with our loved ones on the other side of the globe and allowed us to create new ones. Technology has invaded almost every sector and changed how our societies operate.
The entertainment industry has been aggressively utilizing technological innovations to increase user engagement and widen its audience. Entertainment applications are shaping the future of the entertainment industry, propelling it further to greater heights.
Opened previously restricted doors and changed the dynamics of marketing
Entertainment applications became a versatile platform for budding artists to display their talents. Gone are the days when they have to painstakingly audition at every media station or wait for a callback from an entertainment agency. Applications such as YouTube and Instagram allowed these natural talents to promote themselves and build a follower base. Some of these applications even provide monetary compensation to these influencers.
Previously, access to commercial music was only limited to the use of radios and cassette tapes, vinyl records, flat discs, and CDs, but thanks to applications like Spotify and iTunes, consumers can listen to their preferred songs anytime and anywhere. Mobile applications also revamped the gaming world. It provided multiplayer options so that gamers can challenge and play with anyone around the globe.
These mobile applications also became a marketing medium for both large-scale enterprises and small businesses. It became an effective means of revenue for these businesses and enabled them to interact with their users effectively.
Increased user engagement and allowed the free flow of content
Mobile applications are using features like push notifications to drive user engagement and enhance their overall experience. Even if users are not on their phones, push notifications are capable of drawing them back and are programmed to provide content that will make them stay and crave for more. Access to genuine, helpful, and reliable information also became easier with the use of these applications. From life hacks, relevant tips, and the latest news, anyone can get the information they need with just one tap. It became a handy information tool that is available 24/7 to everyone, regardless of time and geographic differences.
Applications such as Wattpad and Quora enable users to receive real-time attention from a wide range of audiences. These platforms became an avenue to promote unpublished stories, post questions, and receive relevant advice from field experts. However, users should be critical of the content they are consuming and be responsible enough to filter the information they are getting online. Many young people are also voicing their sentiments online, utilizing these platforms to create change, and using their voices to impact others.
Monitor market trends and users’ demand
Before the advent of social media applications, it was challenging to track the market trends and know the preferences and demands of consumers. Imagine a one-way mirror, where the entertainment industry is on one side and the audience on the other, unable to respond to their reactions and unaware of the content that will make them stick around.
With these mobile applications, the industry is now aware of what works and what does not. It enabled companies to develop their marketing strategies efficiently and curate them based on the consumer’s preferences and behavioral patterns. They can take a more direct approach designed to increase user engagement, and mobile software companies can enhance the user experience by improving these applications.
Decreased pirated content and encouraged original creation
Mobile applications were able to reduce the illegal downloads of movies and songs, although several streaming websites are still operating illegally. Spotify reduced the unlawful consumption of music to some degree, as it offers a wide range of songs at an affordable rate. A study even showed that one way to fight piracy is to provide reasonably-priced legal content instead of enforcement methods. However, as much as we want to live in a world free from piracy or illegal content, the reality is that if there is still a demand for these types of services, these online pirates will continue to exist. The only alternative for the industry is to mitigate piracy by developing more innovations and applications to satisfy the demand of consumers.
On the other hand, these mobile applications gave online creators the freedom to be creative and prompted them to release original and valuable content. Entertainers and musicians are also turning to these applications to hold their live concerts and promote themselves.
Streaming applications are on the verge of overtaking traditional TV
Home streaming applications such as Netflix, Disney+, HBO Max, Amazon Prime, and Hulu have gained traction and attracted millions of subscribers worldwide. While there is no Netflix or Hulu app for mac, there are reliable providers like setapp.com that offer streaming alternatives to satisfy these users’ demands. Experts predict that these services will gain more subscribers, and the market to grow exponentially in the future. Additionally, more media companies are collaborating with these streaming platforms, wholeheartedly embracing the digital streaming format to widen their audience.
What sets these streaming applications apart from traditional TV is that they offer flexibility to their viewers. Users have complete control of what they want to consume, a feature that conventional TV cannot provide. Viewers can choose when and how they want to watch their preferred content. They can watch it on several platforms, such as mobile phones, tablets, computers, smart TVs, and on their other gadgets. They can also stream it on any device, both online and offline. Compared to traditional TV, where commercials are inevitable, many of these streaming services offer ad-free viewing, making it a preferred choice for consumers.
User engagement increased with the digitization of the entertainment industry. These mobile applications are continuously being updated to make them more convenient to their users. These services will continue to transform the entertainment industry’s landscape and help this dynamic sector to bring in more profits.
