The number of people playing video games online and the amount of time they spend doing so have exploded since the advent of cloud computing. The days of just being able to play video games in major metropolitan areas on a desktop computer, console, or in a dedicated video game arcade are long gone.
The widespread use of gaming on cheap mobile phones and the internet is at the forefront of today’s increasing democratization of video games. Engagement on mobile devices in India is much ahead of the curve, not only in the gaming business.
The gaming business in India has seen a meteoric surge in popularity thanks to many factors, including the proliferation of smartphones, the age distribution of the population, the easiness of gaining access to the internet, and the development of novel game types.
What Do the Statistics Show?
According to KPMG’s findings from a worldwide audit of the mobile gaming business, the Indian market generated revenue of Rs 13,600 crore in 2017 and is expected to generate revenue of Rs 29,000 crore by 2024-25.
With the proliferation of the digital business model, this pattern is only expected to grow, as the paper emphasises. A freemium model is one in which basic game play is provided at no cost but premium features must be bought separately.
There will be a more than 50 percent increase in gamers from the current 433 million to 657 million by 2025. The online gaming business in India is one of the most rapidly expanding subsectors of the country’s thriving media and entertainment market, expanding at a pace of 30 percent each year.
A recent analysis by BCG estimates that by 2025, mobile gaming sales in India will have tripled to $5 billion or more from their current levels of $1.25 billion. A growing device ecosystem that works in favour of the business and the introduction of gaming to previously uninterested demographics will make this achievable.
But what exactly is behind this surge in business? In this article, we will examine the top six factors that have contributed to this explosive expansion:
Changes in Customer Demographics
There has been a fundamental shift in users and their behaviour toward online gaming for several reasons, including the exponential increase in the proportion of technologically aware citizens, which in turn leads to early adoption; the need to socialize fear of missing out (FOMO) during the lockdown; to spend leisure time, and to pursue a gaming-related career.
Even though the lockdown sped up the gaming spread, people spend more time than ever on gaming applications, and many see them as a new way to relax and connect with others.
Rupture in the Ecosystem of Technology
Everyone, from consumers to companies, has benefited from the widespread availability of cheap, high-performing smartphones equipped with fast mobile internet. Improvements in technology have made mobile devices better for watching videos and playing games. Improved processing power and higher screen resolutions in smartphones provide for a more immersive gaming experience.
By 2024, it is predicted that Smartphone penetration in India will have reached 70 percent. As a result, the gaming sector is being closely watched because of the tremendous opportunities for economic development that it presents shortly.
Safe and Simple Online Banking and Shopping
UPI and other fintech developments have made it simpler and safer for consumers to conduct financial transactions nationwide. Real money gambling is now more secure than ever because of innovations like two- and three-factor authentication, biometric safety, and parental controls.
Blockchain technology is increasing the standard for all industries when making purchases via apps. This has increased the accessibility of satta matka online to underserved regions by fostering an atmosphere of trust among the more reticent user base via the usage of safe payment methods.
Streamlined payment mechanisms and price advancements have made it simpler to monetize games and entertainment.
The Choice Is Abundant; It’s a Win-Win for Users
The country’s rapid uptake of standalone and platform games may be attributed to the industry’s increased competitiveness, resulting in higher budgets and more varied products. This occurs naturally and as a result of persuasive advertisements that attract new clients to high-value services.
While strategy games remain popular, the uptick in popularity of sports and board games is allowing developers to reach fans of other genres. Whatever the situation, consumers benefit from competition in the market since it drives innovation and, in turn, lower prices and the wider availability of services.
Game developers and consumers alike may rejoice at the revolutionary changes in the gaming business. This rapidly expanding user base is quite heartening. It will be fascinating to see the game business grow in the next years as metaverse, VR, and AR technology become more accessible at reasonable prices.
What Factors Contributed to The Rise in The Popularity of Online Gaming?
More and more people have access to the internet because of smartphones, contributing to the trend’s meteoric surge in popularity. Furthermore, the epidemic caused many individuals to be quarantined at home for an extended period, and these online games were a welcome distraction. Additional factors contributing to the upward trend include mobile and online gaming proliferation.
An estimated 1.5 lakh active users utilise the House of Gaming platform, according to the company’s creator and CEO, Yash Pariani.
The average daily time spent playing mobile games has grown dramatically during the epidemic, from 3.5 hours before to 4 hours after.
The Rising Popularity of Online Games in India
Interactive features: platforms that are both easy to use and welcoming to new players via audio and video tutorials.
The city has become a centre for the gaming industry, drawing enterprises from around the world.
With the help of gaming influencers, the esports industry has seen increased interest in and participation in competitive gaming.
Increased Money from Investors Is Helping the Gaming Industry Grow in India
The most talked about games right now are.
Many different types of games are rapidly growing in popularity as a result of innovative design or player participation. A few examples of increasingly popular games are:
Casual Games
Casual games are those that are played only for entertainment purposes.
Real-Money Games
Online gambling for real cash prize pots; online betting sites in indian rupees, we’re talking about “real money games” here. This rapidly expands in India, and many betting bonus sites now provide exclusive sign-up incentives for new customers.
Online Fantasy Sports
Fantasy sports are played online, where participants create virtual teams and compete for points and cash prizes.
E-Sports
Electronic sports, sometimes called e-sports, are competitive video game leagues where players compete for cash prizes. Free bets and other betting incentives are just some of the numerous promotions betting companies offer in this rapidly expanding market.
A Look at The Future of Gaming in India
Over ten hours per week are devoted to esports by participants throughout the world, according to studies. Real-money gaming, esports, and crypto adoption are all sources of great enthusiasm among members of Generation Z right now. Crypto has made it easier for users to purchase on these gaming sites, and this line will go up.
As a result, the future of online gaming in India is bright, and in no time at all online gaming will see enormous development and engagement.
